I think the creating of a new file system for your own OS is enough; you shouldn't have to make it compatible for your competitors. =P
I'm trying to think of a good analogy, but I can't, so I'll just leave it at that.
Yeah, and prevents people from buying from other companies.
If a consumer can spend 500-800 to get the latest and greatest...they'll stick with Sager.
I'd hate to find out, like Jeff found out (or didn't) that they wouldn't be...