The ads arent 2 bad for their target audience. They arent trying to draw the hardcore tech geeks in with this. They are appealing to the average person who has ver little clue about computers. If they just show a commercial with a Mac doing something it would bore the non tech people to tears and it would be very difficult to show any real work in a 30 sec commercial.
All in all, I enjoyed watching them, the restarting one is the best IMO.