I believe people will buy "known brand" computers for two reasons:
- In the desktop world they buy from them because they don't trust those small computer stores selling pre-built ones (people that will buy the components, build and sell). So, they buy from Dell, Sony and many others... Like someone said above, they know the manufacturer won't disappear in one year when they paid for a 3 year warranty. They feel safe. They pay more so they don't have to worry about anything. That is not true, sometimes, but many times, it is. They can just go to "futureshop" and "bitch"
. Problem solved. Easier than perform some painful searches on the oracle
(like I've read here) to get their problems solved. Btw, this happens in lots of places. I believe this may be the main reason why people don't try Linux, for an example. Windows hangs, crashes, but it's nothing that a reboot won't solve (and that changed a lot with xp).
- In the notebook world, they will buy from known brands just because they don't know that there are stores selling models at half the price of the X that is twice as better or so. Believe me, they don't know. I didn't know that until I stumbled upon a magazine that I've found in a waiting room of some place (don't remember now). It had ads for ibuypower and/or cyberpower (don't remember)... That happened in early 2004. I was surprised with the specs and the prices. I started searching google and found notebookreview and, finally, notebookforums, with its huge knowledge on notebooks.
@CryHavoc: I can see that you have a 10" dobsonian, or was it just a joke? Well, I have an 8" GEM from Orion, too. Right Ascension motor drive, ultrascopic barlow... but no meade plossl series... only orion normal plossls (25, 10 and 6.3mm)... God Save The Geekdom! :P