As an FYI, my sister just got a new 700m and guess what? The display is sux. It's not an AUO display, but a Samsung. It has washed out colors leaning a bit too much towards green, so-so blacks (not as bad as the 630m pics above) and it's not very bright - you'd have to keep on the highest setting at all time.
Another annoying thing with the display is the brightness levels are completely uneven. When you adjust the brightness, you can barely notice a change on some levels and more so on others. It's as if there isn't enough brightness for 8 levels so they threw in half levels in there to compensate. Very annoying.
Needless to say, she's sending it back as it's not the 700m display that we all know and love. So, just a heads up to potential 700m/710m buyers, Dell is also using an inferior Samsung display in these models as well. I am sure there are many who have this display that don't know that there is a better one out there.
In short, it looks like ordering a 700m/710m is no longer a guarantee to get a great display (with rich colors, bright, deep blacks) as you don't know which one Dell with go with. You have to play the 'pray you get a good one' game like the rest of Dell's so-so (at best) notebook displays.