Dude..alienware has MARKETING prowess in the gaming market...theres not debating it. An XPS put against and Alienware Aurora is no contest if you remove the price tags...the AW will appeal to gamers 100 times over. The XPS just appeals to us gamers because of the bang for the buck. I blame the advancement of technology for the lack of support for high priced machines...think about it, if the FX-60 was the fastest processor and would be for the next 3-4 years, everyone would spend an extra grand to have it.
Again, this deal works for both sides, and we should ALL be happy about it.
What makes you think that AW hasnt used OEM parts so far? Sure they may put in retail graphics cards, cause thats what people will CHECK on, but hard drves? processors? and still the same great performance...I wouldnt sweat this at all. Its FINE.