Rumor

wha the hell..so i guess everbody buying up everbody... dell got alien and gateway got Hypersonic*rumor* wonder if they were to really merge what would be the outcome service and quality wise!!

Should be the other way around

Considering they bought Emachines.

The AW/Dell comes down to marketing. Now how many Elite Boutiques are out there now? Voodoo and Falcon? They get elevated to a status symbol rank and AW gets knocked down. There are always those who like to pay way too much for something and Voodoo and Falcon know it.

Just hope the AW/Dell deal straightens out the purchasing "phase game" problems. This is the only thing that AW needs help with.

I just hope Hype stays Hype. They are prefect for their niche market.

No way. I just read a report which stated that Dell will also be buying Gateway and very soon will change Gateway's spots to brown and white.

dell buying up everything...chaaa...i now remember wasn`t ther a rumor that mircsoft was to buy dell or merge ???? i may be wrong

squashed make M$ more of a monopoly and more lawsuits.

Holy cow Dell bought out Alien? Never knew that. When did this happen? I'm suprised that dell is leting Alienware still have you pay an arm and a leg for their stuff

well dell and alienware are working seperate so dell won't be lowering their prices, also this news has been around for like a week and a half

hey man dell is making a big mistake to let them run the bussiness after buying the campany that's just dumb

I don't know if I agree with Dell making a mistake. There is a very solid reason why they went with Alienware. We may not know all of the details, but in the end - they just expanded into a large market that just a small line of XPS's could not compete with (in my opinion).

On a similar note - and one that I have recently made mention to to Hypersonic. The nice thing about this deal is that users of all financial levels could get a good system. In a lot of cases, and I will use Hypersonic as an example, there is not a low cost power house desktop available. Both of the boxes available still cost around $4k. They are awesome systems - don't get me wrong. But after buying a notebook for $3-4k, trying to get a desktop just makes it less likely.

With the Dell/Alienware deal - they could take it where the xtreme systems are the Alienware and the next level are the XPSs. NOt sure how it will pan out - especially with that new sweet 600 with the flames.

Also going to be cool to see how the two families mend together. When you have two companies competing and then come together, there is going to be some heartache. But I think it will be cool in the end.

I was talking with some contacts I have with Dell Federal Services and told them to bring the paperwork to make me the Alienware Federal Rep. They laughed and said that would be cool. They know my gaming tastes don't meet the federal systems well.

I guess more will come in the next 12 months!

Fact #1: Dell has never sold systems with AMD CPU's in them. Now they can, via Alienware.
Fact #2: Dell has always been Intel's biggest customer. There's a relationship to keep here.
Fact #3: The server market is the most lucrative market for computing as it offers the highest profit margin and server class machines are usually sold with a support contract to large institutions.
Fact #4: Companies want Opteron servers. Alienware sells opteron servers.

So hmmm, let's see... Dell buys a boutique brand and says it will operate as a wholly owned subsidiary but also as its own separate entity. They can now pull in profits from selling Opterons and other AMD stuff through the alienware brand. They can also pull in the big margins from being a boutique brand. Dell now has a successful working relationship with both major CPU manufacturers.

It's all win/win for Dell.