People step back, take a deep breath, put your dicks back in your pants and start thinking with your other head.
Dell bought Alienware. The deal is DONE. As both parties have stated, both companies will remain and operate separately.
This, as can be seen, is the purchase by Dell of a "halo" company. It's a value-add for Dell as they get the "l33t" effect they've not found with their XPS line. It's something to drive business.
Despite the doom-and -gloom merchants spouting off unsubstantiated "facts" left right and centre, we will not see AW support moved to India, Sri Lanka, Timbuktu or Nepal, neither will we see proprietary Dell components in AW systems. I'll bet £100 on it not happening. We will not see second-rate h/w in AW machines...it would devalue the product. Dell won't devalue what they have worked so hard to achieve.
Dell will not dilute a brand with AW's rep by raping the product for short-term gain. That will devalue what the long-term benefits that drove their purchase of the brand in the first place.
Dell are not going to adopt AW's business model neither will AW adopt Dell's business model...that would be the quickest path to financial ruin for both parties concerned.
It is apparent from both parties that each will bring their own strengths to the party. Dell's experience and bargaining clout allied with AW's expertise can only be good for us in the long-term.
Sure, I am disappointed that AW have sold...I would not be an AW fanboy if I wasn't. I am bitterly disappointed about what has transpired, but the writing was on the wall. I think AW had gone as far as it could go operating their business model as it was. There was no expansion possibilities..no possible new growth. They had reached saturation point...what else could they have done? Sell out completely and see their hard work wasted? Or, sell out and protect the company's core competencies, beliefs, structure and ethos...and I think that it was they have done, and successfully at that.
We need to acknowledge that what's done has been done in the best interests of the brand. Nelson and Alex worked their asses off to put AW in the position it is in today. Whatever success the brand has achieved is due to their hard work and our long-time support. Let us acknowledge their work and maintain our loyalties to our Alienware brand. Give this thing a chance...after all, it could have been worse.
Remember the wise words of Steven Wright:
"If you are not part of the solution, you are part of the precipitate."
Dell bought Alienware. The deal is DONE. As both parties have stated, both companies will remain and operate separately.
This, as can be seen, is the purchase by Dell of a "halo" company. It's a value-add for Dell as they get the "l33t" effect they've not found with their XPS line. It's something to drive business.
Despite the doom-and -gloom merchants spouting off unsubstantiated "facts" left right and centre, we will not see AW support moved to India, Sri Lanka, Timbuktu or Nepal, neither will we see proprietary Dell components in AW systems. I'll bet £100 on it not happening. We will not see second-rate h/w in AW machines...it would devalue the product. Dell won't devalue what they have worked so hard to achieve.
Dell will not dilute a brand with AW's rep by raping the product for short-term gain. That will devalue what the long-term benefits that drove their purchase of the brand in the first place.
Dell are not going to adopt AW's business model neither will AW adopt Dell's business model...that would be the quickest path to financial ruin for both parties concerned.
It is apparent from both parties that each will bring their own strengths to the party. Dell's experience and bargaining clout allied with AW's expertise can only be good for us in the long-term.
Sure, I am disappointed that AW have sold...I would not be an AW fanboy if I wasn't. I am bitterly disappointed about what has transpired, but the writing was on the wall. I think AW had gone as far as it could go operating their business model as it was. There was no expansion possibilities..no possible new growth. They had reached saturation point...what else could they have done? Sell out completely and see their hard work wasted? Or, sell out and protect the company's core competencies, beliefs, structure and ethos...and I think that it was they have done, and successfully at that.
We need to acknowledge that what's done has been done in the best interests of the brand. Nelson and Alex worked their asses off to put AW in the position it is in today. Whatever success the brand has achieved is due to their hard work and our long-time support. Let us acknowledge their work and maintain our loyalties to our Alienware brand. Give this thing a chance...after all, it could have been worse.
Remember the wise words of Steven Wright:
"If you are not part of the solution, you are part of the precipitate."







