Well, I only ordered one other AW before, the Aurora m7700 and I had a similar experience that we all seem to be having with the m9700.
According to the web site you are in Phase 3 right? When you call they say you are actually in another phase, like 4 or 5.
I went down that path until CS told me I was in Phase 5 (assembly). The web site still said Phase 3, I was confused. About a week later my machine actually entered phase 4 on the web site. And phase 4 says
Phase4: (Pre-Production)
The inventory that will be used to custom build the PC is being pulled and inspected. In the rare occurrence that a PC component is not readily available, you will be notified via email.
Well guess what, I received an email shortly later that they were out of screens and my order was delayed.
So, in my past experiences what the phase CS tells you may be incorrect and the web site is actually accurate.
Maybe some of these guys with multiple AW orders can answer better.
I will say one thing, it was worth the wait