ASUS is absolutely the best brand, if I need an electronics device, anything from cell phone to pda to computer i look at asus first, and recommend it to all my friends as well.
here are some of my ASUS experiences:
I build a gaming desktop for my friend using an ASUS motherboard, it was used and abused and overclocked for 3 years running almost 24/7...rock solid. When the computer was salvaged for parts the motherboard was still in good condition.
For that same friend I build his next computer 2 months ago, once again i chose ASUS as my motherboard, since I am his #1 tech support, I picked the highest quality parts because he is going of to college in August out of state, so I won't be able to easily "fix it" for him.
About 2 years ago I helped my friend build his own rig, I pointed him into using an ASUS motherboard, still running strong. Later that year together we rebuilt his friend's rig using an asus motherboard, as far as i am aware, still running great.
My brother is one of the least technical guys out there, when he was going of to college last year, I bought him an Asus Z71v laptop, it suffered a ram malfunctoin (kingston i believe, not ASUS's fault) and a year later the system has been flawless.
last year i was shopping for a new PDA and cell phone. I considered the Asus MyPal A730w, and I would have bought it if i didn't have a really and i mean REALLY good coupon from Dell for an Axim X50v (still great pda). For my cell, I was looking into the asus J105 see it here
and it was one of hte most inovative phones of the day, ended up getting a Sony Ericsson V802 instead, but regreted it since.
moral of the story: time and time again i have come to asus for their products, and they have NEVER failed me. I will be retiring my Uniwill (specs in sig) next summer before i go off to college, and I can almost guarantee you that it will be an ASUS.
also as somebody said earlier, Apple's reputation for build quality is solid. Ever wonder why? Its because ASUS used to build their computers, now that apple switched builders....lets just say look at the "fried egg on macbook" thread
now to go off on a little rant about something. Your daddy claims they are not reliable because he never heard of them, ok, lets get something straight.... quality != popularity in MANY cases. Here are some examples:
MP3 Players: You probably heard of the iPod, and the Creative Zen, but thats about it, how about Cowan Audio, or iRiver? I've had my iRiver for going on 3 years now, 1 player...perfect performance. In this same time frame my friends have gone through 2, if not 3 ipods because their previous model broke. (please don't start yet another ipod thread, simply pointing out my experience)
Headphones: I bet you heard of Sony, and Panasonic, and whatever the hell other crappy brands you can get at best buy. You also heard of BOSE, and you know them as a "high end" sound equipment manufacturer, they must be since their headphones are $300 to start. In any case, how about Etymotic, Shure, or Ultimate Ear? Haha..you're lost aren't you. All 3 brands build headphones with better sound reproduction than many BOSE models, I am not a general audio-equipment nut, but look in the "bose lifestyle theater" thread in in "Other Technology" section...you'll see that bose is not all they are cracked up to be.
this list can go on....point is. Just because you never heard of them, doesn't mean they are a bad company.