I ordered on the 18th of July and Phase 1 and 2 went by pretty fast. Paid with a credit card and it took until midday on the 19th to show me in Phase 3.
I sat in Phase 3 for the last 2 days (seems like an eternity but only 2 days).
I am now in Phase 5.
The good thing about the Phases is that you know how far along your computer is in the process. The bad thing about them is that you'll probably find yourself checking them quite frequently. I know I did. My job doesn't require a whole lot out of me so I'll sit at home half the day and play on teh puter. I think I found myself checking the phases almost every 30-45 minutes. (Obsess much?
I'm going to try and not sweat it too much so hopefully the time will go by a little faster, but for some reason this puter is on the top of the list of things I think about. I don't think the g/f really approves of that but she'll survive.
ETA: I've been typing my email address 10x faster in the past 2 days, not that it really makes a difference.