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Originally Posted by gsferrari
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Its like...
Feel the glowing power under the lid when you touch one of our custom tattooed LCD covers. You can sense the beast inside the confines of the brilliant 17" xga LCD waiting to pounce at you. 200mhz response rate. The beast cannot be tamed!!!  The keyboard waits to greet you...mozart would have loved the feel of the keys on this grand piano among notebook keyboards.
And so on...
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Well, some US or canadian companies seem to feel like "...there is no business like show business...". Of course there is nothing really fancy about their individual assembled computer hardware at all. Just a little bit coloring and minimalistic logo modding, that's all and nothing more. - Oh, I've forgotten to mention that those companies are of course also doing some deeply hard modding on their pricings too, but apperently in the wrong -end user unfriendly- direction. Not to mention the long time assembling and delivering phases and the like...just for some lighting color...
So all in all it's only some sort of fatamorgana like suggeration (aren't they finally all are just cooking with the same sort of water...), meaning a little bit of color here and some stamp logo there and giving their hardware childs some new sounding kiddy game names like "Vood.." or "Alien..." etc. But deep under the colored hood there is nothing spectacular different, same barebone and thus same or similar assembled hardware. So these companies are just living from some potentional wrong imaginations unexperienced buyers may have...
...here the tricky marketing like way is, to sell/suggerate the people such an imagination for $$$$...