Originally Posted by archalien
I disagree Hammer
While the fruits of AW's labor bore a change in the market, AW sure did not reap the rewards!!! I still stand by my original point, AW is just a brand and marketing. And they have been bit when they step out from that model. SLI being arguably the dominant highend grafix solution, but if ATI/NV hadnt piggy backed AW, they would own a monopoly on the market with their Array implementation. How many SLI boards were sold this year? Thats alot cash AW would have scooped had their vision lived its legacy to full fruition. So while I like your oppinion, you are deftly changing subjects avoiding the fallacy of your statement.
3dfx was the first company to use SLI, and Nvidia bought them. Alienware couldn't very well patent technology that already had been sold. I don't recall saying AW "reaped the benefits" of SLI or owned a monopoly, I said they influenced the direction the industry has taken on several issues like upgradable graphics in mobile systems, and SLI. Even if it was just a perception of influence, it put Alienware in a different category for many computer buyers than the other companies that do nothing but put systems together and ship them.
How many SLI systems do you think AW sold last year? How much money did Alienware make off the press about their video array that was introduced at E3 before anyone else had heard about multiple GPU systems...?
I think if you look at AW's growth and success, it's really hard to say they'd have been more succesful without their innovations, in fact that would be a very stupid thing to say.
AW has built a reputation for gaming systems though they don't manufacture much of anything they sell, they're integrators. To deny they've done a masterful marketing job that includes their "innovations" especially when you have no idea how much they, or their partners put into research is... naive...
|Same with interchangable laptop grafix, while it has a fairly sturdy albeit small foothold in the market, AXIOM seems pretty dead and MXM has not caught the industry ablaze like SLI did. Id be willing to venture that MXM appears inless than 2% of all laptops sold. So again, AW the brand, got a kick in the groin by trying to corner a market.|
Success is relative. I'd say the fact that most independent mobile platform makers now include upgradable graphics shows AW's pushing the industry in that direction has accomplished something. Even if it's not as popular as SLI. By the way, SLI isn't all that important to anyone other than gaming system manufacturers, which Alienware happens to be...
|Dont get me wrong, I like AW as much as any of you, I just think lots of people have a real misconception about what really goes on behind closed doors. Everyone thinks that decisions are based squarely on gaming, while in reality ideas are based on gaming, decisions are based on business(Dollars).|
That's very true, but you yourself say AW has built their rep on a lot of smoke and mirrors. Marketing and the perception of being cutting edge are arguably as important as putting out a good product. AW certainly seems to have done very well when it comes to business (dollars), and in my opinion the way they present themselves as innovators is a big part of that, even if they're really just integrators.
|One exception I can think of, and give total props for, although not a technical achievement, the Predator Desktop case is a feat that stood leaps beyond its competitors for years, only to be shamelessly copied (albeit very poorly) in recent years. Heck the are still some butt hurt voodoo fanboys I ruffled feathers when I dropped into their forum and layeth the smacketh down how the Predator destroyed Every Case Voodoo had (and still has hehe). But again being as its not really a technical advancement, its a Brand and Marketing Uber achievement!!!|
Personally, I think the video array and changeable mobile vid cards is also a marketing achievement since most people that buy laptops that are upgradeable never will upgrade. Also, with SLI giving about 50% return on 100% more investment in vid cards, it seems to me a big part of that is business and marketing as well...
|AW is a brand and marketing, not a technical company driving computer progress ala what Apple purports they do.|
Yes they are, but you're fooling yourself if you don't believe that everything Alienware has done, whether they've made direct profit from it or not has added to the perception of their position in the gaming industry.
Don't get me wrong either, I doubt AW made back what they invested in the video array technology, but how do you put a price on the buzz around their introduction of the array at E3? It was a marketing bonanza.
If you feel AW hasn't influenced the computer gaming industry to their advantage since their inception, I would have to disagree with you heartily.