yep it's pretty legit, my other friend signed up for the earlier offer for LAN players at the Arcadia gaming festival in Montreal. I was jealous that he got access to that offer(you had to be a registered lan player at the event), but now they opened it up to the public.
it's legit, it's a separate offer they are giving out to canadian gamers. I'm all signed up. The LAN players at the Arcadia festival in montreal sponsored by Intel were given first crack at the offer and now it's open to the public (well in Canada).