My 9750 does the same, get's warm quick. I find using a book or something else (currently one of those 3 sided scale rules does the trick nicely) to prop up the back helps allow the air into the vents on the underside. When doing very intensive work I also prop up the front too and that helps. Doesn't make it easy to type though! The important thing is to not block the fan intake.
Otherwise do a search for cooling related issues on this forum, there are lots of reccomended cooling stands that other people use for their hot Sagers!
If those things fail, maybe your system is blocked with dust and debris inside? Careful cleaning could help, keeping yourself grounded to prevent static to the inside of your lappy and generally not poking anything inside