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Surprise move at Dell?

post #1 of 5
5/13/08 at 7:21pm
Thread Starter 
Dell To Phase Out XPS Machines:

http://www.tomshardware.com/news/Dell-Alienware-XPS,5346.html


Dell To Drop XPS Game Rigs for Alienware?

http://news.digitaltrends.com/news-article/16679/dell-to-drop-xps-game-rigs-for-alienware

Dell dropping XPS, focusing on Alienware

http://www.engadget.com/2008/05/12/dell-dropping-xps-focusing-on-alienware/

Earlier story from TGDaily describes the marketing conflict of Dell and Alienware...

Dell XPS 730 H2C desktop invades Alienware territory:
http://www.tgdaily.com/content/view/37209/135/
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post #2 of 5
5/14/08 at 1:58pm
Mind you the two sources you linked are actually just one, which was a report from the Wall Street Journal based entirely on speculation. Cnet has official word from Dell that this is not the case.

http://www.news.com/8301-10784_3-9943775-7.html

Dell is merely focusing more attention to alienware and propping that brand up a bit more. They've practically ignored Alienware since they bought them.
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post #3 of 5
5/14/08 at 2:25pm
Thread Starter 
Quote:
Originally Posted by MrEvil View Post
Mind you the two sources you linked are actually just one, which was a report from the Wall Street Journal based entirely on speculation. Cnet has official word from Dell that this is not the case.

http://www.news.com/8301-10784_3-9943775-7.html

Dell is merely focusing more attention to alienware and propping that brand up a bit more. They've practically ignored Alienware since they bought them.

Thanks for the update.
CNET / Crave also had a story based on the WSJ story:

Dell to cut XPS gaming desktops, embrace Alienware
http://crave.cnet.com/8301-1_105-9942761-1.html?tag=bl

There does appear to be redundancy in the Dell / Alienware business model. As long as they are separate entities, there may not be a way around that.

Another story from CNET also mentions Dell dropping the XPS line:

Alienware to bring out low-cost AMD graphics powerhouse
http://www.cnet.com/8301-13924_1-9942458-64.html?tag=bl
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post #4 of 5
5/15/08 at 4:11pm
The two articles you linked are dated May 12th the One I linked is dated May 13th and has CNet speaking with an official representative of Dell.
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post #5 of 5
5/15/08 at 4:36pm
Thread Starter 
Quote:
Originally Posted by MrEvil View Post
The two articles you linked are dated May 12th the One I linked is dated May 13th and has CNet speaking with an official representative of Dell.
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