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Nvidia to Possibly Abandon VIA for Intel Atom

post #1 of 3
Thread Starter 
If this move actually comes to fruition, it would mark a significant change in NVIDIA's business strategy. They were originally going for Intel's throat in the ultra-portable segment.

The Atom is designed for ultra-portable PCs and mobile devices.

Quote:
Although VIA Technologies and Nvidia entered into an alliance to cooperate in the low-cost PC and MID markets earlier in the year, according to recent reports, Nvidia has used the alliance as a bargaining chip to negotiate with Intel, demanding Intel allow Nvidia's IGP chipsets to enter the Atom platform ecosystem, according to sources at PC makers.

Nvidia's MCP73 IGP chipset only supports single-channel memory and offers relatively low performance compared to current chipsets from both Nvidia and Intel making it a good fit for the Atom platform.

If Intel agrees to let Nvidia's chipset support the Atom platform, Nvidia will then terminate its alliance with VIA. This could impact Taiwan-based chipset makers VIA and Silicon Integrated System (SiS).

Both VIA and Nvidia have refused to comment regarding the speculation.
Source: DigiTimes
post #2 of 3
It was a good idea at first, but do they really think they can keep up with Intel?
post #3 of 3
Thread Starter 
They've changed their tune. The NV CEO stated this spring they were going to open a can of "whip ass" on Intel. Not much ass-whipping going on with the developments over the past 2-3 weeks.
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