OEM BD drive makers state high component costs are the reason for current prices:
|PC vendors including Hewlett-Packard (HP), Dell, Acer and Asustek Computer want a considerably large reduction in ODM/OEM prices of Blu-ray Disc (BD) Combo and BD-ROM drives, but leading ODM/OEM makers are unwilling to lower current quotes, according to industry sources in Taiwan.
Among the major BD drive ODM/OEM makers, Pioneer focuses on BD Combo drives and Taiwan-based Lite-On IT concentrates on BD-ROM drives. Hitachi-LG Data Storage (HLDS) and Toshiba-Samsung Storage Technology (TSST) produce both types of drives, the sources indicated.
ODM/OEM quotes currently stand at US$120-130 for a BD Combo drive and US$95-100 for a BD-ROM drive, but PC vendors have asked for the lowering of the former by US$20-30 to US$100 and the latter by US$5-10 to US$90, the sources pointed out. However, none of ODM/OEM makers are willing to cut prices because they are unable to keep down component costs and are reluctant to sacrifice profitability for orders, the sources explained.