ASUS Vice President Jonathan Tsang recently stated their intention to increase their notebook brand recognition in the United States. He said that the strategy for doing that will involve being more innovative in their product offerings. He focused on Apple's stylish notebooks as an example.
By doing this and staying technologically and innovatively a few steps in front of perennial Taiwanese competitor Acer, Tsang thinks ASUS can build its brand recognition in the US to the same level as its rival.
Tsang also mentioned that ASUS had a motion controller that was significantly more accurate than the one that comes with the Nintendo Wii, although he expressed regret that there weren't any games that were coded to take advantage of it, so he couldn't show it off yet.
Read more in the New York Times.
Quote:
| “Our goal is to provide products that are better than Apple’s,” Mr. Tsang said. |
Tsang also mentioned that ASUS had a motion controller that was significantly more accurate than the one that comes with the Nintendo Wii, although he expressed regret that there weren't any games that were coded to take advantage of it, so he couldn't show it off yet.
Quote:
| “We have a product we think is better than the Wii,” Mr. Tsang said. “But the content is complicated.” Apparently, the Asustek console has very sensitive controllers that reflect motion better than the Wii controllers. But without games to show off the genius behind the controllers, Asustek must let the technology linger in its labs. “Sometimes it is a chicken-and-egg problem,” Mr. Tsang said. “We don’t have the chicken, so cannot have the egg.” |
