From Oesiok
Leading the pack is Avast Free with 11.47% of the users acceptance.
cheers ...
Quote:
| ... It is interesting to note that Microsoft, not typically associated with antivirus application success, has captured a significant share with their recent antivirus solutions. And that brand awareness, even with the significant amount Symantec and McAfee have does not necessarily translate into having the most installs. |
Leading the pack is Avast Free with 11.47% of the users acceptance.
Quote:
| It is useful to see the sheer variety of vendors that are occupying a 1-6% antivirus application market share. Though, in the United States, Symantec and McAfee are often positioned as the top choices, the reality is that competition is alive and well in this highly-fragmented sector. Innovations in anti-malware products are therefore, likely partially a function of the increasing variety/intelligence of malware authors as well as a desire to stay afloat in a highly competitive marketplace. European vendors, which include: AVAST, Avira, AVG, ESET, Panda, BitDefender, G Data and Sophos total just over 50% of the market. Whereas US-based vendors, which include: Symantec, Microsoft, McAfee, PC Tools (acquired by Symantec), Sunbelt and Comodo make up just over 30%. Microsoft has established itself as a significant competitor in the security application space, making the WA-based giant a legitimate challenger to pure-play security players Symantec and McAfee. 42% of the product market is controlled by free products, while vendors that primarily offer a free product have a 48% market share. It would appear that end users have as much faith in the ability of free antivirus applications to keep them secure as they do paid antivirus. |
cheers ...
