A new design besides the "thin" concept?
|"…the 11.6 inch MacBook Air will feature an even slimmer and lighter design than the previous-generation models and the technologies used for the design and concept are expected to be broadly used in the company's other product lines to boost their competitiveness."
- The first alternative would be integrating a presentation pico projector into the MacBook Air.
- The second alternative would involve integrating "presence detection" into the new MacBook Air. The new technology would remotely detect a person's presence without requiring physical input by the user to restart their notebook from sleep. The technology could be built right into the physical frame of various MacBook Air or set within iSight itself.
|The Evolving MacBook Air
Apple's MacBook Air is a premium priced notebook that really doesn't serve a need any longer. It's nothing more than a novelty "Wow-factor" device but little else. Apple could very well be rethinking the MacBook Air's position in the marketplace and deciding to re-purpose the MacBook Air as Apple's flagship notebook. New and successful technologies brought to the MacBook Air could eventually filter down to others in the MacBook family.
A MacBook Air Hybrid notebook meets the criteria of the statement made by DigiTimes and perhaps that statement was in fact a planted statement. For my take, I found the statement to be overly clever and perhaps one that Apple's PR machine might have dreamed up to get the report to go viral. A way to get free press for a coming product so as to build market moment and high expectations for a future special event.
Whatever the case, the fact is that a hybrid notebook in the form of the MacBook Air would be a way to reinvigorate the one time super star device and put it back unto center stage where it belongs. Except this time it would have a lot of clout and technology behind it to really move this into the market for Christmas sales. I mean, could such a unit get any sexier?
In fact Apple could consider on re-branding the sexy beast to something like the AirBook – playing off the fact it's a hybrid MacBook Air and an iBook device. For the fun of it, we snug that into our cover graphic for you to see if you didn't already catch that.
The MacBook already has the built-in iSight camera and so Apple wouldn't really have to move its positioning being that FaceTime in landscape mode is cooler anyways. The fact that Apple will be implementing an Ultra Low-Voltage processor could pave the way for the A4 and the new iSeries chip to co-exist. Then again, how Apple will achieve this is beyond the scope of this report. Suffice to say that it is plausible being that Apple has this design patented.
At the end of the day, these are some of the coolest possibilities that we might see coming to the new MacBook Air this fall. Could there be an out-of-nowhere surprise? Of course. Could DigiTimes have simply overstated their claims? Yes, of course again. They're both possibilities - and yet the time is right for the hybrid to come to market to stave off competitors and expand the reach of Apple's revolutionary iPad. Then again, time will tell.