Rumors is that Apple apparently intends to establish itself in the world of video and television.
Source.(translation = qhn)
|One is to abandon H.264 compression format - effective, but requiring too much computing power. Apple would prefer it a compression format even more effective and have higher performance between file size and quality, the wavelet compression (Wavelet Transform). This type of compression is already used in the JPEG 2000.
No details yet to be emerged, one can assume that Apple will use the Dirac format or a direct derivative. It's very likely given that the format has become a standard (open source and more) under the name of VC2, thus coming to supplant the proprietary Microsoft VC1 format and found in competing with the Blu-ray H.264.
Apple's goal is to promote fully the new format and to support video up to 4K (4096x2160).
This project is already well advanced - rumored again - and Apple would have included many industries among which are a manufacturer of cameras and cameras. Google has just announced last week that YouTube now bearing these 4K videos. A surprise here?
Of course, it still lacks in the general population of appliances, televisions and monitors can reproduce such videos, and rightly, that Apple has often been suspected of wanting to run televisions, use these tiles to get premium on market from the top, as they did with the iPhone. We can already imagine they will come out of televisions "Retina Display) ...
Of course, besides wanting to impose on this new highly competitive market, this new "Apple" format will not compete against Blu-ray, but to make it obsolete.
Since this information is not highly reliable, it is impossible to predict if Apple will ever push this project. It has happened in the past that Apple canceled or delayed indefinitely projects representing a promising but too large of a commercial risk.