Lenovo has set product strategies for notebooks in 2011, focusing on a larger proportion of shipments of 13.3-inch super-slim models, according to Taiwan-based ODMs.
The increased shipment proportion is because 13.3-inch is gaining popularity in the home market segment and is preferable in Asia Pacific, Lenovo's most important market, the sources pointed out. Lenovo seems not to be considering panel costs as early December quotes for a 13.3-inch LED-backlit notebook panel stood at US$46-50 while those for 14-inch and 15.6-inch models were US$39-44 and US$40-45, the sources indicated.
For 2011, Lenovo has set an internal goal of maintaining more than 30% share of the total sales of notebooks in the China market, the sources noted.
In addition to notebooks, Lenovo will launch LePad, a 7-inch Android tablet PC, and LePhone, a TD-SCDMA handset, in the China market by the end of 2010, the sources pointed out.
Interesting strategy
Source.
The increased shipment proportion is because 13.3-inch is gaining popularity in the home market segment and is preferable in Asia Pacific, Lenovo's most important market, the sources pointed out. Lenovo seems not to be considering panel costs as early December quotes for a 13.3-inch LED-backlit notebook panel stood at US$46-50 while those for 14-inch and 15.6-inch models were US$39-44 and US$40-45, the sources indicated.
For 2011, Lenovo has set an internal goal of maintaining more than 30% share of the total sales of notebooks in the China market, the sources noted.
In addition to notebooks, Lenovo will launch LePad, a 7-inch Android tablet PC, and LePhone, a TD-SCDMA handset, in the China market by the end of 2010, the sources pointed out.
Interesting strategy
Source.
