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AMD has displayed notebook models using its next-generation Trinity platform, based on Bulldozer at its Fusion Developer Summit (AFDS), and is set to launch the new platform in 2012 with enhanced performance and power consumption compared to its current Llano platform. The new platform's parallel calculations are also estimated to perform 50% better, according to Rick Bergman, Senior Vice President and General Manager Products Group, AMD.

AMD's APU product line is currently divided into several different segments: G series CPUs, set to target embedded products; C series CPUs designed for ultra-thin notebooks or tablet PCs; Z series mainly targeting tablet PCs; E series targeting ultra-thin notebooks or small form factor (SFF) desktop PCs; and A series targeting mainstream notebooks, all-in-one PCs and desktop PCs.

Compared to Intel's processors, Bergman believes AMD's APU shares a similar concept as Intel's Sandy Bridge, but Sandy Bridge is unable to provide parallel calculations as strong as AMD's APU, and does not support the existing industry standards such as DirectX 11, Open GL 4.1 or OpenCL. In addition, Sandy Bridge is designed based on the application user interface of Windows Vista, while AMD's APU is capable of fully supporting the application user interface of Windows 7, Bergman added.

As for the product design, Intel's graphics technologies only account for a small proportion of the CPU product's size, while AMD's GPU design accounts for about 40% of the APU's size. The company is even integrating a graphics solution with a performance level of discrete graphics chips to offer strong parallel calculations and Intel's graphic solution, which is rather basic and simple, is not capable of competing against such advances, Bergman noted.

In addition, AMD's Dual Graphics technology also allows its APU to coordinate with AMD's discrete graphics cards to allow a graphics performance boost of 75%. With Intel's graphics solution in Sandy Bridge, the integrated graphics is not used if an additional discrete graphics card is added to the platform, Berman pointed out.

The Trinity platform will still adopt 32nm process and AMD is set to launch Krishna with 28nm process in 2012, Bergman noted. Commenting on questions whether AMD will outsource its production to Globalfoundries or Taiwan Semiconductor Manufacturing Company (TSMC), Bergman only said that both firms will have the chance to produce the 28nm products for AMD.

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Looking like that AMD is doing another right move again

cheers ...