some extractions and q's interpretationMr. Lee ticks off two big efforts the company is making in order to reduce patent risks: in 2010, Samsung established an intellectual property center to "centralize our patent capability efforts." They've also set up country-level IP centers around the world.
More interestingly, Mr. Lee says that it now brings its in-house team of patent experts and managers, including lawyers and agents, into the new product development cycle "at the planning stage."
- meaning ... bean counters are out in the product design cycleMr. Lee is now discussing patents, noting that "as products become more complex, the number of patent disputes is on the rise, leading to greater exposure to patent risk."
As a result, he says, "we have increased our efforts to continuously improve our competitive edge and reduce global dispute risks in patents."
- meaning ... gotta be smarter not to get caughtMr. Lee says that the company will strive to "reinforce our competitiveness in software platform, design and IT."
... "Industry-wide tech development is shifting from hardware to software," he says. As a result, Mr. Lee says, the company has been hiring more software experts and established overseas R&D centers "to address region-specific needs."
- meaning ... finally realizing that "innovated" hardware ain't worth sh*t when there is nothing in the software part to run it, and best way to control your product is having your own software R&D and not relying on others
to "support", free stuffs can only go so far
well, Samsung wakes up somehow, finally?