I can't compete with PCTorque prices, I'm more of a service-oriented local reseller, for people who aren't really into doing all the research that you guys would normally do. I have sold to some soldiers overseas and a few across the states, but mostly locals. I work on the systems myself, only shipping them back to the manufacturer if I absolutely have to.
I see myself more in competition with local stores than online sites.
I rebrand my laptops, I think if you're going to do enough research to know Sager, you'll buy from Sager or PCTorque, and you'll buy the CL56 from Mwave or such. I'll probably eventually leave the Sager models to the pros, and sell more of the off brands like MSI, Twinhead and those I can build myself from barebones. But for now, the Sager's do pretty well. I would also like to branch into customization of laptops, AW or Ferrari-style paint and logo stuff.
My site is pretty basic, I'm not much of a web developer, all I care about is if it works or not (no color problems for me

). I've been selling since last year.
http://www.xmeld.com
HiOctane,
I see what you mean with the whole concept, but if people want the RAW of Rawpower, then many will probably want a Raw barebones style, and it will be tough to create a profit margin other than what you markup from the distributor.