They are all good laptops. If I saw and AW at a lan I highly doubt I would be like that "is soooooooo cool" or something, same thing goes for Dell or Sager. I think if I saw a nice looking laptop from a place I never heard of I would be intriged to see how it performs. Apparently you can have the same componets in a computer and they all bench mark differently (yes I know people over clock, but I want bench marks from pcs that are stocked without OC).
AW = Good
Dell = Good
Sager = Good
Just depends on your taste, what you want, and how much you are willing to spend on one. I for one have gone through wanting an AW, a Dell, and a Sager. The AW Conspiracy Blue would match one of my cars color almost perfectly, but I am not willing to spend the cash on that just for the color. I already talked to Dell about some things, but I find their XPS and 9100 to be to thick to use the keyboard, but its still a nice computer, and Sager I like alot with their AMD laptops and what not and its a good price (under $3000) without a paint job but it will be in my room like 99% of the time so I don't care and if I want I can always get it painted later.