Originally Posted by popophobia
my english teacher says that: "dont be cheap and take on opponent's weakest point, you wont go far with that"
those aliens have to take a course on this haha
It's the "Pepsi vs. Coke" approach. Pepsi (back in the days) advertised that they were better than Coke. With them being a vastly smaller company back then, had nothing to lose by comparing the two, so they imparted their Pepsi Challenge. They SLOWLY started to gain market share on Coke, until Coke retaliated with their own Coke taste test, comparing themselves to Pepsi, which had the complete opposite effect that Coke was looking for, and had a HUGE boost for Pepsi, allowing them to gain ground to their current market share. All marketing courses now use this as a prime example of how not to operate when you're the larger company. Basically, you were first thought of as a "superior" product and company, but when you "stoop" down to the level of the smaller, lesser known one, then you're basically saying that you two are the same.
...Hence you get Alienware comparing themselves to Dell (The Larger Company with a enormous Market Share), but Dell will not compare themselves to Alienware.