BMW/Merc/Porche/Fer/Audi
If you've ever owned a Mercedes, Porche, BMW, etc, you would know the difference...
Just a WHOLE HELLOVA lot more thought put into them. They are safer, last longer, get better gas mileage, have more luxury, most handle a lot better, and also have better brakes ( yeah brakes, which no one seems to talk about for some reason. )
Their are reasons why CARS cost more than others, and yeah some of it is name, but their are huge differences when comparing a $30K car to a $70-$100K car. HUGE differences.
Now, on computers... Well. I don't really like Apple. A lot of businesses use them because it cuts down on compatability issues. As in, apples to apples... Most people go home to a Windows machine though, just more versatile, easier, more fun, etc. Apple costs more becaue it is the only person who makes them, as in.... No competition. At the same time, they make the whole thing. They're not using dozens of parts from different places, which means they have to pay to make all of them. At the same time, they also make the cases... Dells don't make the electronics, case, screen, keyboard, etc, etc.
So yeah, anyways. I've said it before... Stay away from car/computer comparisons. They just don't work :P An old duesenberg is worth more than any new car that comes out right now, so. I really doubt the first line of computers is worth 10-100 times what a new computer costs.