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|Asustek Computer is likely to launch value notebooks in 2005 to boost its market share – the same strategy it adopted to boost motherboard and graphics card sales, according to market sources.
Asustek chairman Jonney Shih yesterday defended the company’s decision to introduce the value motherboards and graphics cards, as it was a way to prevent other vendors from grabbing market share by exercising so-called “destructive innovation” to undermine the market with low-priced products.
Shih’s statement was in line with remarks made by Jonathan Tseng, a vice president for marketing at Asustek, who was quoted by the Chinese-language Commercial Times as saying that Asustek does not rule out the possibility of launching value notebooks in order to expand its market share.
As a market leader, Asustek will also continue to focus on “maintenance innovation” to maintain its competitive edge by integrating up- and down-stream suppliers, Shih stated.
Asustek was the only first-tier Taiwan motherboard maker to see the market value of its stock continue to grow this year, the Commercial Times reported.