ack, late april, not to mention the fact I'm fairly confident they are going to snub their foot and put out only a wxga. Ah well, it was fun thinking about a turion until they just didn't have one that filled out completely.
Originally Posted by a_d_y_a
the aspire series sucks!
mostly it will get a crappy screen or crappy something..
what u need is a turion based travelmate...
|Benchmarks haunt AMD's Turion
By Ashlee Vance in Chicago
Published Tuesday 15th March 2005 21:49 GMT
Chip and server makers have an awful habit of unintentionally highlighting their weaknesses by making a big deal of dubious benchmarks. Intel has done it. IBM has done it. HP has done it. Sun Microsystems has done it. And, most recently, AMD has done it when it launched the mobile Turion 64 processors last week.
The Turion chips were designed to make AMD more competitive against Intel's Pentium-M processors. Specifically, AMD is looking for Turions to find their way into the thin'n'light notebooks that account for an ever larger chunk of laptop sales. Customers seem fed up with lugging around massive lap warmers.
A key factor in the thin'n'light category is the balance a notebook strikes between performance and battery life. So when a vendor - in this case AMD - puts all of its attention on performance and doesn't say one word about battery life, you know the product in question might have some balance issues.
AMD rolled out plenty of performance benchmarks in front of the press, stacking a Turion 64 notebook against a Pentium-M notebook in office productivity, digital media and gaming tests. But, while the 2.0GHz clock on both companies' chips would seem to indicate an apples to apples comparison, AMD really had a rather special system on its side.
Since no Turion laptops are actually on the market, AMD created a "reference" laptop of its own. The AMD system ran on a 35 watt Turion 64 and had a graphics processor from ATI. That's a pretty handy pairing when you decide to compare it against a 27 watt Pentium-M with Intel's integrated graphics processor. See the AMD system specs here (PDF) and the Intel system specs here.
AMD could well have picked its own 25 watt part to stack up against Intel and used a Pentium-M laptop equipped with an ATI or Nvidia graphics controller. But what would that have done to the benchmarks?
"If they had compared a 25 watt system and a lower power graphics controller, the numbers would be down a lot," said Martin Reynolds, an analyst at Gartner and an especially close PC industry watcher.
An AMD spokeswoman insisted the company picked "the most comparable offering from the competitor" that it could find, even though it didn't actually do that. AMD declined to provide any of its own battery life measurements at this time because there are no production laptops on the market to measure, she said. Somehow it's okay to use a "reference" system for performance results but not for battery life results.
The only third-party battery life indicator AMD could come up with was from a MSI Megabook S270 review written in German. Google's translator tells us, "The Subnotebook weighs approximately 1.8 kg and is with its lithium ion Akku (4400 mAh) approximately 4.5 hours to hold out." So, if holding out is important to you . . .
Why is AMD being so coy?
"The answer is that the battery life isn't so good," Reynolds said, adding that Turion-powered systems could have up to one-third less battery life than laptops running on Intel's ultra low voltage products.
As Reynolds pointed out, AMD didn't do anything terribly unique with the Turion benchmarks. It saw that performance was the chip's strongest aspect and then tweaked the comparisons to make sure it outperformed Intel. Chipzilla has done this many times as well - one incident in particular comes to mind.
Potential customers, however, should be aware that Turion barely beat Pentium-M on numerous benchmarks even with the deck stacked in its favor. And it killed Pentium-M in gaming and digital media tests because AMD had ATI and a higher-powered chip on its side. An Itanium laptop would surely crush either of these chips on any benchmark - in those few minutes available before it melted to the desk. AMD should have picked processors with similar power envelopes and graphics.
By being so proud of its performance, AMD might have alerted all of the reporters covering the Turion launch to take a closer look at the benchmarks. Few reporters really did though. (We can think of just one that kind of hinted at the lack of battery life.) Digging into the benchmarks would have required making it all the way to the supplemental material at the end of the PowerPoint deck. And who wants to go hunting there?
This kind of trickery in the benchmark game does little for the vendor. It makes you question any future performance claims and draws extra scrutiny to the product. While battery life is a function of the chip, hard disk and screen, you can't help but wonder if something really quite odd is going on with the processor in this case - something that has a painful effect on your Turion laptop's life.
Here are AMD's Turion versus Pentium-M benchmarks in PDF format for gaming, digital media and office productivity.®
|Turion 64 Notebooks to be Out by April-end
By ChannelTimes Staff
Mumbai, Mar 15, 2005
Distributors have begun selling the Turion 64 chip from AMD while OEMs plan to launch Turion notebooks by April-end.
After the worldwide launch of the Turion 64 in January by Advanced Micro Devices (AMD), the notebook chip is now available through its distributors. The Turion is a 64-bit solution for notebooks and promises improved performance over earlier chips.
Mukund Ramaratnam, director, marketing, AMD, said, "The Turion 64 chip is already available through our distributors. Mobile notebook platforms based on Turion 64 will be available in April 2005. We anticipate that there will be 5-6 models available in the first half of this year. Acer should also be available by April end.
"Turion 64 is in competition with Intel's Centrino, with some key differences. It is 'anti-centrino' in the sense that it gives OEMs and channel partners a range of options for configuring their chipsets and wireless modules from a list of approved suppliers. We anticipate that prices will be competitive with other alternatives, and end-users will have a good range of choices on AMD," he added.
There will be several models available, from local as well as MNC OEMs. In addition, ODM platforms will also be available for the company's channel partners. Currently MSI is delivering in small quantities for shipment as barebone models (without HDD, CPU, MEM, ODD or wireless). There will be more by mid or end-April, when local brands would enable their product line.
The company said it would concentrate on thin and light, and performance laptops selling to end-user segments such as corporations, SMBs, as well as home users. Key features of the product include longer battery life, ease of mobility and choice of wireless modules as it offers a 64-bit platform, with a varied choice of chipset and wireless modules.
The company anticipates notebook sales to grow at least 50 percent over 2004-notebook sales and hence thinks that its 64-bit architecture on mobile solutions will bring increased performance and investment protection in the rising laptop market.
AMD's OEMs and channel partners, depending on the model and overall features of the platform, will determine prices for laptops based on Turion 64 platform.
|CeBIT: Asustek previews Turion 64 platform
Vyacheslav Sobolev, DigiTimes.com, Hannover [Tuesday 15 March 2005]
One of key players in notebook industry, Asustek introduced its future implementation of the AMD Turion 64 platform at CeBIT. The product, initially called A6000K, will come out with 15- or 15.4-inch TFT LCD display, Nvidia GeForce Go 6200 mobile graphics processor, DDR333 memory (upto 2GB), wireless LAN module supporting two (b and g) or three (a, b and g) versions of IEEE 802.11 standard, the company said.
Asustek’s A6000K will measure 35.4x28.4x3.5cm and will weight less than 3kg, according to the company. There is currently no information on pricing or when mass production will begin.
Originally Posted by plageclochard
|AMD’s Challenges and technology lead in 64-bit CPUs: Q&A with CEO Hector de Ruiz
Charles Chou, Taipei; Steve Shen, DigiTimes.com [Wednesday 16 March 2005]
Hector de Ruiz, chairman, president and CEO of Advanced Micro Devices (AMD), was in Taipei last week, to tout the company’s technology edge in the development of 64-bit CPUs, and to strengthen its cooperation with Taiwan OEM makers and chipmakers. He also detailed AMD’s projection of profitability and market share in the near future in an interview with DigiTimes and other local newspapers.
Q: AMD is ahead of its rivals in the development of 64-bit technology and dual-core products. What was the greatest challenge that AMD has faced in promoting the 64-bit CPUs?
A: No server systems from the world’s top-100 enterprises used AMD products two years ago. But now 40 companies are using our server solutions, and this has significant implications for us.
It is a time-consuming process to persuade customers to use our solutions. But the greatest challenge for us is to win the confidence on our products from investment firms on Wall Street because those institutions or banks cannot afford any defects or glitches in their systems. I should say that they do not have such concerns any more. For instance, Credit Suisse First Boston has been using our systems for two years now.
Q: What is AMD going to do to maintain its lead in the development of 64-bit CPUs?
A: Last year was an exceptional year for AMD as sales of the Opteron processor were quite high. Opteron CPUs have also found their way into 40 of the world’s top-100 companies, including Microsoft Treasury, which manages of up to US$60 billion of Microsoft’s assets.
It will be a good opportunity for AMD when Microsoft starts commercially offering its 64-bit-enabled operating system, as we believe the new operating system will be able to help optimize Opteron’s performance. While continuing to promote 64-bit technology, it is important to carry out the mission in cooperation with other partners, including those in Taiwan.
We will soon launch our dual-core processors, which will demonstrate once again our lead in regard to product performance, power consumption and cost-down efforts.
Q: But AMD’s profitability has not been impressive, why? What is AMD’s target in the next five years?
A: Our sales have improved significantly in line with the growing recognition of our products. Our losses in the fourth quarter of last year resulted from an advance payment of bank loans. Setting aside this factor, our core CPU business turned profitable in the fourth quarter.
However, fierce competition in the flash memory market has continued to add pressure on our operation. The CPU business now generates operating margins of 12% and we aim to record an overall operating margin of 15% in the near future. We also aim to continue expanding our dominance in the global CPU market in the coming five years.
Q: AMD has projected to capture a 25% of the global CPU market. Is it necessary for AMD to seek additional partners for wafer production to reach that goal?
A: We aim to continue to expand our market share once we reach the 25% target. We definitely will team up with partners, when necessary. But so far we have just reached a cooperation agreement with Chartered Semiconductor Manufacturing.
Q: Dell remains the only major PC maker worldwide to build PCs exclusively using Intel CPUs. Is there any chance for Dell to use AMD’s processors?
A: Dell and Intel have been working very closely together, in both manufacturing and finance, and we have not yet established any direct business relationship with Dell. Naturally, it would be nice if Dell decides to build PCs with our processors. However, we cannot ignore the interests of other customers for the sake of securing orders from Dell.
Q: What is the philosophy you are using to lead AMD?
A: I can only say that I am happy to work so much talent at AMD, and with them AMD has become much stronger over the past three years. As it happens, I became the CEO now, giving me this opportunity to inspire the employees to maximize their potential.
Q: Would Spansion (a flash memory joint venture of AMD and Fujitsu) be allowed to operate independently?
A: A corporate structure faces challenges all the time and has to be adjusted in accordance with the changing corporate environment. For Spansion, we will consider possible options with its growing business, although we have no such plans so far.
Spansion is now working on a new “ORNAND” flash memory technology that will bring together the fast read speed of NOR flash and the bursting write speed of NAND flash in a single product based on MirrorBit technology. Trial production of the new flash memory is slated for the second half of this year, with volume production to begin in 2006.
Q: Intel has put a great amount of effort into promoting its platform solutions. What will AMD do in response to this?
A: The ability to roll out sound platform solutions is one thing, and to persuade or compel customers to use the platforms is another thing. AMD’s strategy to promote platform solutions is to jointly develop the solution products with Taiwan partners to ensure the products best meet market demand.
Centrino is a platform product but certainly not the best. There should be other choices available in the market.
The initial design of Turion 64 platform is for notebooks, but as the product matures, we will also develop similar versions for entry-level consumer products, high-end devices for enterprise users and workstations.
(This interview is translated from Chinese)
Originally Posted by plageclochard
In the past Arima has provided notebooks for Gateway/Emachines and I think HP/Compaq as well...I haven't seen any "confirmed" reports that they will be carrying these models, but those are the companies I would look at...just check back here every so often, when reports surface about whatever company that decides to carry them, it will probably be posted in this or another thread very quickly...
Originally Posted by Ceez0r
I wonder if anybody else noticed, but on the register link above (http://www.theregister.co.uk/2005/03..._turion_bench/) the specs of the test systems... they both use integrated video, the Intel video even has more ram, so I'm not sure what the fuss on that is. I agree that AMD should have used similar power ratings for their processors (35W v 27W) but people should also not believe that the company's own benchmarks are correct. Wait for a third party to review, then decide.
Originally Posted by wazoo42
I am not sure that amd has integrated graphics b/c the amd specs mention that 32MB of the memory is dedicated and 64MB is shared. Do they make integrated graphics with dedicated memory?