I have to agree with Tyrant and say that for me it was "bang for my buck."
My company will buy nothing but Dell, so I've worked on Dell desktops and laptops for years and have suffered through the quality issues that can plague those machines. They are not pieces of junk but they are no means top of the line, either. My husband and I have always built our own desktops. Always. Until last week. He needed a new desktop because he telecommutes half the week. We were going to build but ended up getting a Dell. Why? Because we got him a Dimension 4700, 3.4GHz, 2GB mem (from ZipZoomFly), 160GB SATA, PCIx 128 graphics, Audigy 2zs, and this was the deal-maker, an UltraSharp 19" flat panel monitor for about $1000 (using coupons and discounts). There was no way we'd be able to build a comparable system for that much including that display.
For my laptop, I wanted a FragBook but I'm cheap. We have the money but I couldn't justify spending $5000+. So I looked at Voodoo, Widow, Hypersonic, Sager, Sony, HP, Toshiba ... and ended up with the i9300. Why? Bang for my buck. The 6800, the P-M 2.0 and the 17" WUXGA ... all that for $1874 out the door? I couldn't pass that up at all. While I've only had it for a day, so far I'm happy with my 9300 even though it's kind of homely and it's paint job doesn't match my car.