The 9300 LCD is a beautiful screen, plain and simple. I still think that all the sparkle threads are all the OCD (obsessive compulsive disorder) people getting together to rheuminate over a single self manifested issue. That may sound a bit harsh, and I'm sure there's an element of truth to it. I mean, I can see what this "sparkle" is supposed to be, but it's such a minor element of the otherwise beautiful display. I've seen lcd's in best buy and compusa that certainly looked worse than the 9300. Now, I do believe that Sony has the better display, but it's not THAT much better. I think the LG screen is gorgeous and I'm thrilled with it so far. Yes, white's can be slightly grayish, but it's just the truelife coating I believe, and just not a big deal unless you make it one. Colors and blacks are simply amazing.
I guarantee you, half of these supposed "sent it back, and the new screen has 50% less sparkle" incidences is 100% in that persons mind. It's got the same damn "sparkle, where did this name come from again?" that it had before. I can remember reading one not too long ago with somebody that sent in the LG screen and got a Samsung and quoted something to the effect of... "The LG was a grainy sparkle and the Samsung is a "sheen" type sparkle that is much easier to deal with." I mean, just stand back and listen to how silly that sounds. Half these people wouldn't have even noticed anything wrong with the screen if they hadn't read these boards beforehand. Just my 2 cents of course, don't flame me.